Why Align Event Strategy With Long Term Business Goals
This is the summary based on The FEEL Podcast with Stephenie Lintl-McLean. Waiting for senior management to suddenly "get" the value of your event portfolio is wishful thinking. In reality, executives view events through a…
Is Reactive Event Planning To Strategic Event Management Your Growth Key
This is the summary based on The FEEL Podcast with Stephenie Lintl-McLean. Most event planners start their day as order-takers, responding to urgent requests from sales teams without questioning the underlying business objective. This reactive…
Does Your Reporting Fail To Demonstrate Event Influence On Revenue
This is the summary based on The FEEL Podcast with Stephenie Lintl-McLean. Imagine you are sitting in a post-event debrief with your CEO. You have a 20-page slide deck filled with registration data, engagement scores,…
Why You Need To Audit Your Total Corporate Event Spend Today
This is the summary based on The FEEL Podcast with Stephenie Lintl-McLean. Most Marketing Directors believe they have a firm grasp on their numbers. They see the line items for the annual user conference, the…
Can You Finally Prove Events Are A Revenue Driver Not A Cost Center
This is the summary based on The FEEL Podcast with Stephenie Lintl-McLean. Why siloed data keeps your events trapped as a cost center Most event managers are flying blind because their data lives in three…
Can You Track Data For Event Portfolio Management To Prove Roi
This is the summary based on The FEEL Podcast with Stephenie Lintl-McLean. Most event managers are drowning in a sea of "vanity metrics." They track total registrations, social media likes, and catering feedback, yet struggle…
Is The Strategic Quadrant For Event Portfolio Management Your Growth Engine
This is the summary based on The FEEL Podcast with Stephenie Lintl-McLean. Why standard event reporting fails to show true business value Most event leaders are trapped in a cycle of "gut-feel" reporting. You might…
Why Large Firms Fail To Track And Manage Unmanaged Event Portfolios
This is the summary based on The FEEL Podcast with Stephenie Lintl-McLean. Why companies fail to report all internal events accurately Imagine an IT project with a million-dollar budget running on every computer in the…
Banner
