Article Tag: Exhibitor Success 13
How to Staff and Run a Trade Show Booth That Drives ROI
This is the summary based on The FEEL Podcast with Steve Multer. You spend eighteen hours getting to the show. The flight, the connection, the rideshare that takes the scenic route through a city you'll… ...
What To Say To Stop People At A Trade Show Booth: An Actor’s Guide
This is the summary based on The FEEL Podcast with Steve Multer. The loudest thing on a trade show floor isn't the music or the crowd noise. It's the collective ego of the exhibitors —… ...
What Should Booth Staff Say to Visitors? Use "Weekend Language"
This is the summary based on The FEEL Podcast with Steve Multer. You have spent six months on this event. The booth looks stunning—plush carpet, monitors humming with high-definition graphics, a coffee station pulling in… ...
Why Product Pitching Doesn’t Work At Trade Shows (and What Does)
This is the summary based on The FEEL Podcast with Steve Multer. You can hear it from three aisles away. A well-meaning sales rep has cornered a visitor and is rattling off KPIs, data points,… ...
How To Start A Booth Conversation Before Demo (the Connection Framework)
This is the summary based on The FEEL Podcast with Steve Multer. There's a specific moment where most booth interactions go sideways, and it happens faster than people expect. You bring a visitor over to… ...
Should Booth Staff Use A Script? The "Friend To Foe" Tipping Point
This is the summary based on The FEEL Podcast with Steve Multer. The core reason scripts make booth conversations sound unnatural comes down to a quiet shift from communication to recitation. When you communicate, you… ...
Who Should Staff A Trade Show Booth? The 2% Success Strategy
This is the summary based on The FEEL Podcast with Steve Multer. Picture a $250,000 booth on the CES floor. It has the sleek architecture, the premium LED screens, the hanging signs that catch every… ...
What Is The Purpose Of A Trade Show Booth? (the Stage Strategy)
This is the summary based on The FEEL Podcast with Steve Multer. There's a moment in The FEEL Podcast conversation with Steve Multer that reframes the whole industry, and it starts with a simple admission… ...