This is the summary based on The FEEL Podcast with Steve Patti. Identifying sales and marketing disconnect signs starts with a diagnostic of your lead hand-off process. Before the next show, use this framework to…

This is the summary based on The FEEL Podcast with Steve Patti. To implement this routing effectively, start mapping sales and marketing roles for trade shows by assigning staff to three specific zones. This framework…

This is the summary based on The FEEL Podcast with Richard Erschik. To stop wasting time on dead-end conversations, you need a qualification framework that your team can execute in seconds. Follow these steps to ensure…

This is the summary based on The FEEL Podcast with Richard Erschik. Moving from interrogation to connection starts with a tactical filter. Categorize your visitors using a Traffic Light Framework to make split-second decisions without looking…

This is the summary based on The FEEL Podcast with Richard Erschik. Building a reliable system for lead collection - To stop losing deals to messy handwriting or lost cards, shift to a digital-first capture process.…

This is the summary based on The FEEL Podcast with Richard Erschik. To stop losing data, you need a standardized lead capture framework before the doors even open. Start by digitizing the process to eliminate illegible…

This is the summary based on The FEEL Podcast with Kuan Yan Tan. Securing renewals starts before the final day. Leverage the high energy of the event to move exhibitors from "considering" to "committed" using…

This is the summary based on The FEEL Podcast with Kuan Yan Tan. To stop wasting time on low-value meetings, you need a vetting framework that prioritizes buyer intent over job titles. Start by implementing…