Article Tag: Exhibitor Success 19
Mapping Sales and Marketing Roles for Trade Shows
This is the summary based on The FEEL Podcast with Steve Patti. To implement this routing effectively, start mapping sales and marketing roles for trade shows by assigning staff to three specific zones. This framework… ...
How to Train Sales Team for Exhibitions and Close More Leads
This is the summary based on The FEEL Podcast with Steve Patti. Building that trust starts with a clear operational framework. Use this booth staff training checklist to align your team before the doors open:… ...
How to Calculate Event Marketing ROI: Beyond Just Leads
This is the summary based on The FEEL Podcast with Richard Erschik. To move from collecting business cards to generating actual revenue, you must first establish a tracking framework. Start with these immediate steps to… ...
How to Fix Your Exhibition Lead Handoff Process
This is the summary based on The FEEL Podcast with Richard Erschik. Building that seamless transition starts with a pre-show agreement on what a "good lead" actually looks like. Stop collecting every business card and… ...