This is the summary based on The FEEL Podcast with Stephenie Lintl-McLean. Why most marketing leaders fail to optimize an event portfolio Most event calendars are not built; they are inherited. They are a collection…

This is the summary based on The FEEL Podcast with Stephenie Lintl-McLean. Why most marketing teams fail at event measurement and strategic alignment Most event teams are drowning in data but starving for insights. You…

Event data strategy — The hidden struggle behind every event's data. Most event organizers believe they're already "data-driven." This is the summary based on The FEEL Podcast with Josiah Taulbee. After all, they collect attendee…

Next steps in event tech standardisation — The missing link in the event tech revolution. Every event professional dreams of seamless technology integration — systems that talk to each other, data that flows effortlessly, and…

Event technology certification — The missing stamp of trust in event tech. In the fast-moving world of event innovation, one question is quietly reshaping boardroom discussions: How do we validate technology in an industry that evolves…

Certified EventTech Classification Initiative — The silent struggle in event technology. Here's a question that's been echoing across boardrooms and LinkedIn feeds alike: Why does the event tech industry, despite its innovation, still feel fragmented?…

This is the summary based on The FEEL Podcast with Lee Ali. Why post tradeshow follow up determines Your ROI? Tradeshows don't end when the exhibition hall closes. In fact, that's when the real work…

This is the summary based on The FEEL Podcast with Lee Ali. Why measuring tradeshow success is more complex than you think? Many exhibitors walk away from events with a "gut feeling" that things went…